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Comparing Royalties and Franchise Fees of the Better Burger Concepts

Concept Royalty Royalty Total Advertising/Marketing Fee
The Counter $50,000 6% 2%
Mooyah $30,000
Five Guys $30,000 6% 3%
Smashburger $25,000 6% 4-7%
Fatburger $65,000 6% 1.75%
Cheeburger $22,000 – $35,000 5% 1%

I’m not suggesting you pick a concept with the lowest fees, but what you receive in exchange for your royalty is important – brand recognition, supply chain discounts, location assistance, quality control of brand, human support, menu development, marketing assistance.

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.

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