I found this story interesting. It tells the story of a working family ditching their jobs for the life of a franchisee.
Are they making more money? No. Are they working less hours? No. Are they happier? Yes.
They’re living on less, spending more hours at work and couldn’t be happier.
They are saving money on business clothes, gas and travel costs, food, and other work related expenses.
How do they market and advertise the business?
With no advertising budget, the couple do their own marketing. Don and Kasey tour the nearby residential neighborhoods dropping off menus sporting their Z Pizza address. Don delivers small pizza boxes to nearby businesses with an invitation to bring it to the restaurant in exchange for a free pizza.
I find many franchisees are making less money but are more happy in the end.