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Fitness Clubs See Drop in Memberships

Larger fitness clubs are seeing a drop in membership, and former fast growth clubs are turning flat to negative.

This is not just happening in the USA, but also in Australia where giant Fitness First is seeing a decline in membership. Fitness First has turned flat to negative, with increased competition from Anytime Fitness, personal trainers and low cost rivals.

It’s a tough industry where you have franchises like Planet Fitness offering a no-frills membership for $10/month.

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.
1 comments
fuwafuwausagi
fuwafuwausagi

The key is to realize you do not want to be in the health club business but in the social BtoB networking business that happens to use a health club as a social meeting point.