There has been an uptick in self serve frozen yogurt, and I think that is a smart move. Why pay employees to do a task that customers would get the pleasure of doing, and they’ll pay for whatever they use? You can run a busy store with two employees, one at the cash register and another cleaning up and refilling toppings.
The self service works like this – the customer fills their cup with as much frozen yogurt as they like and put on their own topping, and then proceed to the checkout where the yogurt is weighed and priced at $.30/ounce. I’ve seen cookie shops in London, UK sell cookies by weight, and it works as people typically will make things a little bigger and end up paying a little more.
One player that “looks” good is the almost 100 location Yogurt-land (and it should with a $350k build out cost – see pic ). They like to move into former Cold Stone Creamery locations, another smart move. Others are Fiji Yogurt (5 locations), Yogurtini (1 open, 8 about to open). They have a new location in Weston, FL which I saw and it looks great.
See my previous post about rolling your own frozen yogurt shop if this concept interests you.