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Stone Cold Sales

stone cold creameryTelling nugget of information in this article about Stone Cold Creamery:

So far per store sales at its 12 international stores in the Pacific Rim are running at about $1 million annually, about three times higher than at U.S. stores.

(In the U.S., stores have two to three workers on a weeknight shifts and five to seven on weekend nights).

Pulling in $300,000-$400,000 in gross sales per store is below what most franchisees would consider a fair return on investment.

WEEKDAYS:12 hours day x 360 days per year x 3 workers x $10/hour average $130,000
WEEKEND EXTRA:5 hours day x 150 days per year x 3 workers x $10/hour average $22,500
TOTAL: $152,500

If labor costs are 30% of your overall costs, this infers that your costs are about 3.33 x $152,500 = $507,825

That seems extraordinarily high but its hard to be more accurate without more data.

—- Discussions on Stone Cold Creamery in the discussion forum

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.

One comment

  1. $10 seems high but that is probably a fair average considering a shift manager/store manager hourly wage.

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