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Bally’s Total Fitness tries more franchising

weightsFranchisees should obviously be cautious of the extra burden of buying into a brand that is very tarnishes with customer service issues, Bally’s Total Fitness being one of them. Currently, 30 of 390 locations are franchised. At least you’ll be able to glean some performance results from the public filings (NYSE: BFT, but ignore that the stock dropped 5.26% today). I know my father pays under $100/year because he bought a membership 15 years ago, and I refuse to give the company any more money after they failed to cancel my membership per the agreement until I made my 12th telephone call to customer support.

Franchise fee: $30k
Royalty: 4% of cash receipts
Advertising: 4% of cash receipts
Investment: ~$1.5 million (you need at least $200k liquid assets)

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.

One comment

  1. I don’t understand why Bally’s tries to lock customers into such long-term contracts. I joined a gym that was a simple flat monthly rate, no contract.

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