I enjoyed reading how Blimpie has tinkered with its look in a tough market. I think this quote from the article sums it up best:
“It’s hard to communicate a quality product in a store environment that doesn’t reflect that,” he said. “The quick-casual segment has upped the ante on what consumers can expect.”
You wonder why Blimpie would choose the “look” of cheap yellow booths and floors in the first place. Panera Bread has done a wonderful job of creating a high-quality fast food (or fast casusal as some call it) experience.
The basic strategy which I think many franchisees can learn from is “the logo and interior change will draw customers in, while the food (or product) that hooks them”.
By the way, which logo do you like better? I like their new logo.
New logo –>
Old logo –>