At first I thought Burger King delivery was a dumb idea. But, after thinking about it a while, it may prove to be a smart move – in the right locations and for the right premium.
Burger King is using custom packaging for the fries that won’t trap steam to make them soggy, but it will trap the emitted heat. The delivery bags probably have a heating element too.
I could see delivery being a surprise hit with customers. There no reason pizza should be the only popular delivery food. Jimmy Johns owes a lot of its success to delivery.