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Sames store sales growth during 2004 of quick service restaurant franchises are doing OK:

QSRs see small sales increases

I pulled some numbers together on the average 1 year same store sales growth in 2004 of quick service restaurants (and a few non-QSRs):

2004 same store sales growth
Tim Horton’s + 12.1%
Qdoba Mexican Grill + 10%
Jamba Juice + 8.0%
Steak & Shake + 7.8%
Boston Pizza + 7.4%
Sonic + 6.5%
Hardees + 6.4%
Pizza Hut + 6.0%
Denny’s + 6.0%
Cosi + 5.9%
McDonald’s + 4.4%
Jack in the Box + 3.1%
Carl Jr. + 3.1%
Taco Bell + 3.0%
Panera Bread + 2.7%
Dominos + 2.1%
KFC + 1.0%
Wendy’s – 2.0%
Gloria Jean’s – 3.5%

Is your QSR doing better or worse? Rumor has it the big sub franchises (Subway, Blimpies, Quiznos) aren’t doing nearly as well. Apparently the franchisors are squeezing the profitable stores by putting in new stores nearby to maximize their franchise fees and royalties. What a great reward for beating the average!

Update April 16, 2005:

Aggregate data:

Same-store sales from 53 quick-service and family-dining chain restaurant companies, representing more than 40,000 units, were up for the 86th consecutive week as of Feb. 21, 2005 and rose 4.6 percent for that week, according to the NPD Group, the foodservice market research firm based here.

NPD, which tracks weekly sales trends at chains and independents, said the average same-store sales increase during the 86-week period was 4.4 percent. The upswing since July 2003 followed two years of flat or negative growth, NPD reported.

Chain restaurants captured an additional 3 percent of the foodservice market between 2001 and 2004, at the expense of independent restaurants, NPD added. It said consumer demand was driven by quick-service restaurants’ new menu offerings that focused on higher quality and innovation. link to source

Update April 17, 2004 (Hat Tip: Brad. Thanks for sending the link!)

And more…

Between 2003 and December 2004:

  • 64% of restaurant operators reported a same-store sales gain
  • 20% of operators reported a same-store sales decline

(source: National Performance Index authored by the National Restaurant Association, 2005)

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.


  1. Looks like pizza is doing well.

  2. Have you seen the latest issue of the Entrepreneur magazine. They have a complete section on the performance of the franchise business and which franchises are “hot” right now. I agree that fusion cuisine is booming.

  3. Franchise Pundit

    Hi iProceed. Thanks for stopping by. I’m looking at the May 2005 of Entrepreneur Mag and they listed “Results Travel” as the top new franchise for 2005. I’ll have to check them out, I have never heard of that travel services company before. I noticed that they have no franchise fee, which probably explains the rapid growth.

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