Home | Great Idea | How Franchisors Communicate with Franchisees

How Franchisors Communicate with Franchisees

The franchisor’s job of communicating with franchisees is not as easy as you might think.  Some franchisees simply shy away from anything technology, some barely speak english, and some franchisees expect regular courtesy phone calls.

Fast Casual has an insightful article on how some brands communicate.

To communicate news and information, brands like Qdoba, FOCUS and Salad Creations use newsletters, representative committees that will communicate back to the franchisees, and technology tools such as intranets, online videos, webinars (voice-over presentations viewed from the franchisees’ computer)

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.
1 comments
franchisebooks
franchisebooks

Good and open communication between the franchisor and the franchisees is essential to strengthen the business for it is through communication that issues or conflicts are resolved, strategies are further honed and everything necessary is given attention. Thus, communication and good franchisor-franchisee relationship are also great factors in making the business achieve profitability and success.