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Unique Strategy to Franchising

I enjoyed reading about Unique Pizza & Subs’ franchising strategy of converting a local mom-and-pop pizza shop in each town within 100 miles of a company-owned store. In theory, I imagine this can work quite well for the franchisor with the right sales team.

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.


  1. Have you looked at their financials? I don’t think that the conversion strategy is working.

  2. No, I didn’t look at the financials. I took a quick look at Yahoo! finanace and didn’t see much. My guess was Unique would gain enough efficiencies (both franchisees and franchisor) if they stacked one city at a time. Looks like Unique’s management is not particularly successful or loyal to executing the plan.

  3. This is fascinating to me, as I am following the company’s stock performance. (UPZS.PK on yahoo finance)

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