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Fast Food Advertising – Are the Photos Enhanced?

How close are fast food advertising pictures to the real thing?  I’m sure everyone accepts that the food is “prettied up” for pictures, but by how much?   Below is an example, you decide if it is a fair representation.

If burger ads are enhanced, what about the materials and representations you get as prospective franchisee?  Is that material “prettied up”?

for more humorous analysis of ads, see here.

About Ryan Knoll

Attorney and advisor with an interest in franchising. Feel free to email me comments and questions on the "Contact Us" page.


  1. that’s gotta be against the law. isn’t it false advertising?

  2. Fast food franchises have always used such methods to lure customers. It is true what they are doing is wrong but not all fast food franchise do the same. Very rarely they present food in such a haphazard manner.

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