The marketing function performed by most franchisors can mean the difference between a flat year-over-year sales, and 13% year-over-year decrease in sales. For Pizza Hut’s largest franchisee, NPC, that difference in sales a massive amount of money. Hypothetically, if the average Pizza Hut does $1.5 million in sales, then we are talking about a $195,000 difference per store. With 1,150 stores, we’re talking about $22.4 million. That’s a large distribution check for the owners to miss out on!