This is an interesting “full-service” approach to gaming. They have a â€œtry before you buyâ€ policy, do game console repairs, in-house tournaments, and sell all the gear a gamer needs. Selling 200 stores in 10 months (1,000 store goal in 3 years) is a dangerously fast – how can a young franchisor adequately service so many franchisees? I’m skeptical.
Update March 2, 2007:
Great comment by a reader:
I think this concept will have legs for another 5 years, but then it will crumble. All the new game consoles and obviously the PC games are played in group mode online. Downloading patches and extended game mods are all the rage, so it only make sense to download the original game too (which PC users often do now). So, Play N Trade will live a short life much like video rental and trading.
Of all business to invest in, why would you choose a product that would obviously be replaced in the near term? Iâ€™d prefer a high-end game center because many kids canâ€™t afford the $1,500 – $3,000 for top-of-the-line gaming PCs and video cards.