Copycat franchises

It’s amazing how similar some franchises look. Here are two lady-only fitness franchises – Liberty Fitness (left) and Curves (right) :

It looks like the identical building, identical machines, and identical recovery boards. I’m sure the corporate offices can tell you the difference between these franchises, but, more importantly, can potential customers tell the difference?

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Article by Ryan Knoll

Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115. Read 455 articles by
6 Comments Post a Comment
  1. Devon Baumann says:

    How come there are no hot women like that where I work out? hehe.

  2. Steph. says:

    who is copying who? who came first? Curves or Liberty Fitness? weird.

  3. Ryan says:

    Curves was started more than ten years before Liberty Fitness. Curves was started in 1992, franchising began in 1999. Liberty was founded and started franchising in 2002.

    the Franchise Pundit

  4. Anonymous says:

    looks like fun i guess?!?!

  5. Ryan says:

    They are all smiling for the camera ;)

    the Franchise Pundit

  6. Anonymous says:

    You’ve got to be kidding me. That’s not the same place? WTF?

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