I’ve been thinking about the soup franchise idea more after the Soup Nazi article I posted. While I don’t think the Soup Nazi franchise is the one to buy (store size and look is bad, management is poor), I think the soup franchise concept does have real potential. The only soup franchise I know of that almost entirely focused on soup is ZOUP! Fresh Soup Company with a $25K franchise fee. The carryout business seems extra compelling too. Soup franchises can serve fast (how fast can you laddle soup?) and the changing menu of soups recipes can be infinite. Zoup, for example, has 12 soups daily. I think a soup focused franchise with a Panera Bread look and feel will be the next QSR boom.
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-212-3423.
I LOVE SOUP!
It being the next boom? Hmm, have to disagree with you. Soup is good, but how many people go out to eat soup? Its an impulse item
May work in New York city, but that City is its own culture. You stated it best that a soup place with a Panera feel will be th thing…
well, what if Panera adds more soup to its arsenal..Then the soup franchises are done, because they won[‘t be able to add bakery
items and sandwiches with the Panera feel.
For everyone’s own good…stay away from Soupman. The Soup is great. But…don’t even think of it as a good investment….unless your idea of a good investment is to lose tons of $$….like hundreds of thousands. Franchisor is a horror and phony, misrepresents cost of investment and COGS, model has never worked…price point is too high to build any loyal following that will even support the operation to a break even point. Speak to the 12+ locations that already closed and the Franchisees all lost Hundreds of thousands, filed for bankruptcy and lost their homes. Didn’t know that many closed? Maybe because the Franchisor and their soldiers don’t disclose what they are required to.