As a follow up to the previous post Is caring for the elderly a profitable business?, I’ve been looking at a few other elderly care franchises. My preliminary favorite is Comfort Keepers. All the non-medical elderly care franchises have roughly a $25K franchise fee and 5% royalties. But, Comfort Keepers sets itself apart with its strong brand recognition, blanket coverage of the United States and internationally, and smart online marketing. Why not buy into a system with the largest network of referrals and strongest brand recognition? With social and demographic trending in a favorable direction, and heavy referrals from its web site, and barring any show stoppers from their franchise agreement, I’d lean towards buying it.
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
Comfort Keepers a keeper?
Franchise Pundit: As a follow up to the previous post Is caring for the elderly a profitable business?, IÂ’ve been looking at a few other elderly care franchises. My preliminary favorite is Comfort Keepers. All the non-medical elderly care franch…