Gap, Inc. uses the franchise distribution model in Southeast Asia and the Middle East to enter new markets and comply with local ownership laws:
Gap Inc. signed its first-ever franchise agreement in January with Singapore-based F J Benjamin. That opens the doors for up to 30 Gap and Banana Republic stores in Singapore and Malaysia by 2010. The first South East Asian stores will open around the same time as the first Middle Eastern stores.
Franchising is an effective way to skirt local laws against opening foreign-owned stores. The right franchise partner also helps a retailer tailor its merchandise to local tastes.
Similar Posts:
- How Quickly the Franchise Segments Fill Up – ShopHouse, Pei Wei
- Brazilian Churrascaria Steakhouses
- Winner of Coffee Taste Test
- New Englands own Papa Ginos wants a bigger slice of the national pie!
- Risqué hair salon franchise enters the ring in Boston
Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
