Raging Brands, the company and franchisor of the successful Moe’s, P.J.’s Coffee, and Planet Smoothie, seems to have found another interesting niche – quick-service barbecue. What I like about Shane’s Rib Shack is that it boasts a very authentic, down-home “look” that is timeless and fun. The building literally looks like a rough shack. In the franchise business, the ability to enable customers to step through the front doors and enter another time in history, or another distant locale, is the type of dining experience that will last and benefit from tremendous word of mouth. Assuming the food is above average, I’d consider buy this BBQ franchise.
Growth plans may be a bit excessive though:
Shane’s has some bone-breaking long-term growth plans to boast 1000 deals in development by 2010…just five years away. To date, this new-to-franchising concept has about 75 deals in development across nine states. Investors from Phoenix to Cincinnati to Tampa have put money on the national appeal and financial success of Shane’s
On a side note – BBQ joint Famous Dave’s sales increased this past quarter by 5%.
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
BBQ by me tends to be very expensive, almost $20 for a rack of ribs. Any idea if that’s typical? I think it’s similar to the chains.
The market for BBQ has to be in gadgets for the upscale. The southern US is dotted with excellent regional BBQ all with their own local hometown loyalty. It is the anti thesis of a franchise system. Now gadgets on the other hand …
Michael, I don’t know what do you mean by “gadgets”?
High priced accessories ‘necessary’ when you have a $3,000 Vermont BBQ. BBQs are now being marketed to individuals for their artistic look. But still in hardware stores and big box stores.
Ah, I see now. I think I remember reading somewhere that much of the themed memorabilia and gadgets, such as the artifacts you see in casual seafood restaurants, come mostly from one or two warehouses. I think even Canadian’s enjoy BBQ
BBQ QSR’s never seems to stick (pun intended) in the Boston area. They come and go.
I’m a fan, but the locals haven’t acquired the taste for pulled pork.
Dave’s recently has opened two stores in the Boston area. It will be interesting to see if they can make it stick.