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Unique Strategy to Franchising

Categories: Great Idea
By Ryan Knoll on June 7, 2006 @ 12:17 am

I enjoyed reading about Unique Pizza & Subs’ franchising strategy of converting a local mom-and-pop pizza shop in each town within 100 miles of a company-owned store. In theory, I imagine this can work quite well for the franchisor with the right sales team.

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3 Responses to “Unique Strategy to Franchising”  

  1. # 1 Michael Webster

    Have you looked at their financials? I don’t think that the conversion strategy is working.


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  2. # 2 Ryan

    No, I didn’t look at the financials. I took a quick look at Yahoo! finanace and didn’t see much. My guess was Unique would gain enough efficiencies (both franchisees and franchisor) if they stacked one city at a time. Looks like Unique’s management is not particularly successful or loyal to executing the plan.


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  3. # 3 Izzy

    This is fascinating to me, as I am following the company’s stock performance. (UPZS.PK on yahoo finance)


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