Unique Strategy to Franchising

Article by Ryan Knoll

Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-212-3423. Read 401 articles by Ryan Knoll

I enjoyed reading about Unique Pizza & Subs’ franchising strategy of converting a local mom-and-pop pizza shop in each town within 100 miles of a company-owned store. In theory, I imagine this can work quite well for the franchisor with the right sales team.

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3 Comments Post a Comment
  1. Have you looked at their financials? I don’t think that the conversion strategy is working.

  2. Ryan says:

    No, I didn’t look at the financials. I took a quick look at Yahoo! finanace and didn’t see much. My guess was Unique would gain enough efficiencies (both franchisees and franchisor) if they stacked one city at a time. Looks like Unique’s management is not particularly successful or loyal to executing the plan.

  3. Izzy says:

    This is fascinating to me, as I am following the company’s stock performance. (UPZS.PK on yahoo finance)

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