“Target and dominate increasing segments” is one of the Goal Tenets of the outstanding Return Driven Strategy developed by Professor Frigo and Joel Litman (a director at Credit Suisse First Boston and Clinical Professor of Business Strategy) at the Center for Strategy, Execution, and Valuation @ DePaul University. I often use the RDS to evaluate and filter franchisors’ strategies. The RDS framework is a means for designing, developing, and evaluating business strategy that will lead to maximized financial value creation.

The American Male franchise understands this Goal Tenet, and is going after the U.S. men’s grooming market, which is expected to reach $10 billion by 2008, up 25 percent from last year. Why try to forge a customer base in a stagnant market when you can much more easily capture a portion of a new, growing market?

For a brief overview of franchises focusing on men’s grooming, check out this article.

• Unique Strategy to Franchising
• KFC Has the Right Idea
• 10 Costly Mistakes to Avoid When Buying A Franchise
• Corner Bakery Coming to California
• The Moving Industry is Moving