“Target and dominate increasing segments” is one of the Goal Tenets of the outstanding Return Driven Strategy developed by Professor Frigo and Joel Litman (a director at Credit Suisse First Boston and Clinical Professor of Business Strategy) at the Center for Strategy, Execution, and Valuation @ DePaul University. I often use the RDS to evaluate and filter franchisors’ strategies. The RDS framework is a means for designing, developing, and evaluating business strategy that will lead to maximized financial value creation.
The American Male franchise understands this Goal Tenet, and is going after the U.S. men’s grooming market, which is expected to reach $10 billion by 2008, up 25 percent from last year. Why try to forge a customer base in a stagnant market when you can much more easily capture a portion of a new, growing market?
For a brief overview of franchises focusing on men’s grooming, check out this article.
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
how much do haircuts cost there? what else do they provide beside haircuts? how would this compete next to a SportsClips of Best Cuts?
I think haircuts cost close to $50 and they serve beer!!! Paying $50 for a haircut sounds expensive when you can get a quick cut at most places for $15. But, your hair impacts your overall “look”, your “look” impacts how you’re viewed by people, and that impacts your job and social success. It’s all connected.