Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-212-3423.
A franchisee explaining why his wing joint is doing well:
“Everybody loves wings,” he said. “I think of the attributes that contributed to our success is the clean environment, good food, 14 different sauces, sports environment and casual atmosphere. I think a while back that what had a lot to do with it was the Atkins Diet. Chicken is very healthy.”
And another explanation:
He said wing-based eateries have thrived in the U.S. restaurant market because they provide an affordable product and operate at low cost.
“Obviously, it has a lot to do with the bottom line,” Wilkerson said. “They’re able to serve at a place with a small dining room and serve carry-out. They keep the menus limited, keep costs way down with little overhead and don’t have lots of waste like some restaurants do.”
Said Nicoloff: “It’s easy to inventory. You don’t have to have the equipment or time to train someone. It’s pretty simple to run.”
….”We have a full range of menu items other than chicken,” Tieber said, “but it’s 30 percent of our business.”
“I really don’t know how the wings took off,” Weisbrodt said. “It just seemed like one day we were doing some here and there, and now we’re doing them like you wouldn’t believe. Today, we can’t keep enough.”
…“I think it’s reasonably priced meal,” he said. “Wings are good. They’re meaty. They can get just about any flavor. They come up with some original flavors. Our customers mix our flavors, and we have almost 60 different flavors right now. You can get in about any flavor. If you don’t like wings, we have many other things like hamburgers, hotdogs, pizza, sirloin steak sandwiches and fish, like walleye and cod.”
Smith has also noticed increased competition, especially from the larger franchises. Although franchises can get a better price for the product and buy in larger qualities, he believe small owners like him give consumers quality.
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Oddly enough, there is something about chicken wings. Guys (and many girls) are attracted to tasty wings. It sort of like how people are attracted to sushi and evaluate the taste and quality of sushi. Many people I know will go out of their to frequent good wing establishments.