I’m embarassed to admit that I’m a fan of drive-thrus, and I’ve perfected eating while driving with my knees since I drove to high school. When you think of drive-thru, however, you normally don’t think of healthy meals, unless you want to go low-carb and just slop down the burger meat.
QSR mag released a survery of consumer preferences related to drive through. Here are some highlights:
56% eat quick-serve food at least once each week, while 39% use the drive-thru at least once a week. Another 25% said they use the drive-thru once or twice per month.
63% of consumers we surveyed agreed or strongly agreed with the statement, “I want food that is easy to consume in a car.†And 15% said, “I only shop at restaurants with a drive-thru.â€
57% said an acceptable wait time was no more than five minutes….23% indicated they would wait up to ten minutes, while 11% said they would wait for one or two minutes.
46% indicated that their food choices differ when they are ordering at a drive-thru, compared to when eating inside the restaurant
The survery makes a good case to favor restaurant franchises with drive-thrus, especially when 39% of the people surveyed eat at the drive-thru weekly.
This always puzzled me – why isn’t their more drive-thru pizza by the slice restaurants? Sbarro’s drive thru, perhaps?
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
Eating while driving? That’s amateur stuff. I was able to drive to work with my knees and tie my tie while never dropping below 50 mph. Of course, the judge ended up taking away my license, but still…
I’m surprised McDonald’s or the big boys don’t offer pizza. I imagine it’s because the equipment and efficiencies aren’t there, but I imagine a pizza oriented fast-food drive-thru concept would work.