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Dunkin’ Donuts Makeover

By Ryan Knoll on January 30, 2007 @ 4:50 am

dunkin“Flatbread Sandwiches” and “Grab-N-Go Pizza” is on the new prototype menu being tested in Sarasota, FL.

Meanwhile, every detail of this breezy-feeling building is designed to reinforce the brand.

Customers waiting for their food at the drive-up window gaze through glass walls at the interior, and they also have a good view of the coffee-by-the-pound, shelved up high and directly opposite the glass wall.

the Flatbread Sandwich is a key item at the new Dunkin’ at Stickney and Gateway Avenue. Priced at $2.99, the sandwichof the future comes in three versions: turkey, bacon and cheddar; ham and swiss; and three-cheese…Delivered frozen and crisped up in expensive new ovens that combine convection with microwave, the Flatbread is a cross between a Cuban and a pita sandwich…These convection-plus microwave ovens, which are all the rage in the fast food industry, give the bread a toasty, fresh-baked finish while getting the innards nice and hot, and they do it all in a minute.

Same for the next item down under the heading “Anytime Snacks” — the “Grab-N-Go Pizza” — and for another new hand-held meal, the “Chicken Biscuit.”

I like what I’m hearing…

Right now, Kaplan is doing at least 60 percent of his business between opening and noon.

I’m a bit surprised. I thought they’d do 75%+ before noon.

The average Dunkin’ Donuts store churned out $915,000 worth of coffee, donuts, cappuccino and Coolattas during 2005, a figure that was 8.3 percent ahead of 2004.

The $915k sales number is strong, and the margins have progressively increased, helped by nearly matching Starbucks’ coffee prices.

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2 Responses to “Dunkin’ Donuts Makeover”  

  1. # 1 rb

    The new Dunkin Donuts looks nice (and expensive for franchisees). But I imagine it will bump up sales enough to make it payoff.


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  2. # 2 Sim0nSez

    I absolutely LOVE the new flatbread sandwiches and am EXTREMELY irritated that I can only get a hold of it at one location in my hometown. Although it’s not all that far away, it is still further than I would normally travel just for one item on a “fast food” menu.

    I understand this is currently in a “roll-out” process, but as a Consumer, I am informing you that I LOVE the product and wish it was conviniently accessible in ALL locations.

    I have gone to the lengths of calling and visiting just about EVERY location in the greater Ft. Lauderdale, FL and have yet to find it. YES people, it is just that GOOD.

    Please make this available SOON!!!

    Thx,
    Si ;-)


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