Promises of Business Leads

If a franchisee gets into a dispute with its franchisor, sometimes the only way to get results is through litigation. Everyone can save money if the matter is settled before trial, and each party can probably escape with legal fees of less than $10,000.

Coverall North America was accused of making unfufilled promises to their franchisees.

In late 2006, Coveral settled out of court with plaintiffs that claimed it had deceived 10 Massachusetts residents who had purchased cleaning franchises. Now more franchisees surface with claims:

Awuah [franchisee] said in the suit that he agreed to pay Coverall $14,000 for a franchise in 2005 in exchange for its promise to provide him with $3,000 a month in commercial building cleaning business. However, Awuah said Coverall provided him typically with less than $1,300 a month.

“I kept on complaining that I was not getting as much business as they had promised but they kept telling me to wait, that it’d get better but it never did so I gave it up,” Awuah said.

Promises of national accounts and independent generation of business leads through sources like web sites usually turn out to be a fraction of what was promised.  Franchisees need to plan on generating leads and business on their own, and consider any leads from the franchisor to a lucky bonus if it materializes.

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Article by Ryan Knoll

Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115. Read 448 articles by
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  • Re: De-Identify February 7, 2012
    There are several issues here.1)   Ethics – though your franchisor may not have lived up to your expectations if they are meeting the letter of the law then I am not sure you have the moral upperhand.  If you signed on to pay and advertising fee without... […]
  • Re: De-Identify February 5, 2012
    it would be leaving early..Its a Franchise that has lost over 30 units in the past few years. and is not living up to what we bought into.. advertising fee's are not being used on anything for the franchisee. and there is no support from the franchise... […]
  • Re: De-Identify February 4, 2012
    Quote from: jerichox on February 01, 2012, 08:27:34 AMJust wondering if you guys think its a smart idea for a franchisee to de-identify his store? Also.. Franchises normally have a list of items that need to be changed to the color of ... […]
  • De-Identify February 1, 2012
    Just wondering if you guys think its a smart idea for a franchisee to de-identify his store? Also.. Franchises normally have a list of items that need to be changed to the color of the walls to the lights that hang.. How would you go about doing this.... […]
  • Re: franchise directory January 8, 2012
    Remember if  you approach a franchisor and that franchisor uses brokers you should be able to reduce your franchise fee by the price of the commision they would pay to a broker.    You have bargaining power before you sign the FA not after!!!!Moreover... […]

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