As one of the first “New Concept” stores to open nationwide, some of the remodeled highlights of the Philadelphia store include:
- An updated image featuring a new logo that contemporizes the current Dunkin’ Donuts logo, but maintains the core DNA of the brand
- A new warm bakery display and a baker/merchandiser at the front counter offering samples of warm, freshly baked products throughout the day
This new design concept is complemented by a new, innovative menu that moves Dunkin’ Donuts beyond breakfast. Some of the new and exciting all day menu items created by Dunkin’ Brands’ culinary team that customers will enjoy throughout the day include:
- Warm baked goods available throughout the morning and afternoon, including a variety of freshly made muffins, danish, croissants, gourmet cookies, brownies and blondies
- Three varieties of Flatbread Sandwiches — Wedges of toasted lavas bread containing one of three fillings: three cheese, ham and cheese, and turkey, bacon and cheese
- Personal breakfast pizzas, topped with egg and cheese or sausage, egg and cheese
The South Broad Street location is open 24 hours a day, everyday.
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
Dunkin’ Donuts has also been a very well marketed, solid concept. The franchisor also seems very active in improving the brand with fresh designs and menu improvements. The coffee is quite good, and they have done a good job of positioning themselves as a quality purveyor. The dual store with Dunkin’ Deli (formerly Togo’s) is probably the smartest way to go, giving people a whole menu that is hard to find except in the high-end of the market, Atlanta Breads/Panera Breads/Au Bon Pain.