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Smoothies Competition from McDonald’s

Categories: Gossip, I'd buy it
By Ryan Knoll on February 28, 2007 @ 5:03 pm

McDonald’s may add smoothies to menu | Crain’s Chicago Business

Smoothies, iced coffee and other specialty coffees could be added to the menu at U.S. McDonald’s restaurants, a top executive of the world’s largest restaurant chain said Wednesday.

McDonald’s already has scored a hit beverage recently with the addition of premium coffee to its more than 13,700 U.S. restaurants a year ago. Alvarez said coffee unit volume is up 15% as a result.

“McDonald’s is so large that they don’t really need to invent anything at this point,” he said. “For McDonald’s, it’s more important to recognize new things that are working well for competitors and finding a way to incorporate it into their system.”

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One Response to “Smoothies Competition from McDonald’s”  

  1. # 1 Anonymous

    the smoothies will probably be a powder mix, and not fresh fruit/vegie. if they went with fresh fruit or veggie concentrate, that would be interesting.


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