New Englands own Papa Ginos wants a bigger slice of the national pie!

Article by Jim Coen

With over 25 years of franchise, marketing, and entrepreneurial experience, and the owner of Franchise Perfection, Jim Coen, brings key skills to franchise consulting for those interested in buying a franchise business opportunity. Jim has been a franchisee, worked for franchisors, ran a multi unit operation for a franchisee, and served as a franchise consultant matching candidates with the right franchise. At Franchise Perfection there is no perfect franchise, but there is always a perfect match. For over 20 years Jim worked with Super Coups. Super Coups is a MA based direct mail franchise business to business opportunity. Prior to Super Coups Jim successfully marketed franchises in the New England area for Uniglobe Travel Northeast a travel franchise, Merry Maids a maid cleaning franchise, & Emack & Bolio an Ice Cream franchise. Jim was the host of a popular radio show in the Boston Area called "Let's Talk Franchising" that was broadcast on AM 1060 WBIX The Boston Business Station. Jim currently serves on the Board of Directors of the New England Franchise Association (NEFA) www.nefranchise.org Read 51 articles by Jim Coen

When I was growing up: Wednesday’s was always Prince Spaghetti Day, but at least once a week we had pizza from Papa Gino’s.   It’s great to hear that Papa Gino’s is planning to more than double its restaurants to 335 pizzerias over the next five years and expand for the first time outside its hometown New England market.

The Dedham company is looking to add 135 stores in New England, including about 90 of its first franchised restaurants, and open shops in new regions along the East Coast in Florida, Virginia, and North Carolina.

“We’re taking a giant leap,” said Anthony Padulo, Papa Gino’s senior vice president of franchise development. “We’ve been a market leader in the pizza business here, and we want to grow at a faster rate than what we’ve been doing. The timing is right.”

The push comes as other major pizza purveyors, including Little Caesars, have targeted the competitive Boston market for expansion. Papa Gino’s, which was started nearly 40 years ago as a single East Boston pizza shop, was ranked as the 21st-largest operator with about $145 million in sales in 2005, according to the most recent figures from trade publication Pizza Today.

Last year, Papa Gino’s sales exceeded $160 million, and existing stores have seen a 5 percent sales growth annually over the past five years, Padulo said. Papa Gino’s says this makes it a prime time for the company to expand its brand through franchises and take advantage of the growing $35 billion US pizza market.

Papa Gino’s, whose parent company Papa Gino’s Holdings Corp. also owns D’Angelo Grilled Sandwiches, has already secured the market’s first franchise location, in Portland, Maine. Papa Gino’s recently unveiled the prototype for company and franchise stores that aims to create more of an authentic, yet contemporary ambience. The prototype features a new logo, larger interior, prominently displayed pizza preparation and baking area, and upgraded booths, tables, and chairs.

Read more: Papa Gino’s seeks bigger slice of pie By Jenn Abelson, Boston Globe Staff  March 9, 2007

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One Comments Post a Comment
  1. pizzaFranguy says:

    I think this is a great move by Papa Gino’s – if only a little overdue even. Not sure how important “contemporary ambience” is though – several chains have done just fine through the years by having more of the “authentic” feel.

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