Franchisees say they support Friendly’s

A group of franchisees, in a letter yesterday to Friendly Ice Cream Corp. shareholders, have voiced their support for the company’s restaurant operating system and for new CEO George Condos.

The Boston-based group, which represents 95 percent of Friendly’s Ice Cream Restaurant franchisees, was responding to the company’s recent announcement it would explore “strategic alternatives” including the possible sale of the company. Their letter appeared to be a vote for the status quo.

“We are writing to you to express our united support for preserving the long term interests of the Friendly Restaurant Operating System,” the franchise owners wrote.

“For many of us, our investment in Friendly’s and the success of Friendly’s restaurants is our livelihood,” they added. “We are very encouraged by the recent actions of the current Board in hiring George Condos … [and] believe he is in a position to grow our business for the benefit of Shareholders and Franchisees alike.

“Conversely, we oppose any investor(s) or shareholder(s) who do not look to protect the long-term interests and success of the current Franchisees and our significant investment as major ‘stakeholders’ in the Friendly’s Brand.”

Additional information, including the full text of the letter, is available at BusinessWire.com.

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Article by Jim Coen

With over 25 years of franchise, marketing, and entrepreneurial experience, and the owner of Franchise Perfection, Jim Coen, brings key skills to franchise consulting for those interested in buying a franchise business opportunity. Jim has been a franchisee, worked for franchisors, ran a multi unit operation for a franchisee, and served as a franchise consultant matching candidates with the right franchise. At Franchise Perfection there is no perfect franchise, but there is always a perfect match. For over 20 years Jim worked with Super Coups. Super Coups is a MA based direct mail franchise business to business opportunity. Prior to Super Coups Jim successfully marketed franchises in the New England area for Uniglobe Travel Northeast a travel franchise, Merry Maids a maid cleaning franchise, & Emack & Bolio an Ice Cream franchise. Jim was the host of a popular radio show in the Boston Area called "Let's Talk Franchising" that was broadcast on AM 1060 WBIX The Boston Business Station. Jim currently serves on the Board of Directors of the New England Franchise Association (NEFA) www.nefranchise.org Read 51 articles by Jim Coen
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