The franchisees of SuperCoups have formed an association. In an effort to enhance communication and create a forum for franchisee representation and negotiation the franchisees have elected to form the SuperCoups Franchise Owners Association (SCFOA).
For many years SuperCoups has had an Advisory Board, which is organized with the participation of the franchisor. The SuperCoups Advisory Board provides an opportunity for the franchisor to present information to franchisees and visa versa, but the franchisees wanted a more independent forum to enhance communication among franchisees and the franchisor.
A former member of the SuperCoups Advisory Board, Jim McCann, who has been a franchisee (SuperCoups of Mercer County) of SuperCoups for 12 years, said “the advisory council fostered communications between the management team of SuperCoups and the franchisees, recently the parent company was undergoing an ownership change, the franchisees felt it was important to form an association to make sure there was a forum to communicate among ourselves and directly with the parent company while providing the Advisory Board with added support.”
In November of 2006, Jim started looking into ways to organize the franchisees and came across the American Association of Franchisees and Dealers (AAFD). “The AAFD offered a step by step process that made the forming of the SCFOA much less intimidating, we all have businesses to operate and we can’t spend too much time organizing, the AAFD gave us a blueprint to form the association, inform the franchisor, and establish an infrastructure to operate efficiently,” stated McCann”
The first and largest franchisee of SuperCoups, Ron Benedetti conducted a survey in which 43 out of 47of franchisees participated. Ron said, “When Jim first approached me about the idea to start an association, I felt the best place to start was with the franchisees, if they supported an association I would be on board. The survey revealed 92.9% of the franchisees surveyed felt that starting a franchisee association was the thing to do.”
Both Jim and Ron feel the SCFOA will foster better and more productive communications among franchisees, the franchisor and the parent company.
Ron says, “SuperCoups is a great product that consumers will always use to help them make buying decisions, I’ve never seen a home I didn’t want to mail, the most important thing for all of us is to grow and enhance the SuperCoups network, the forming of SCFOA is a big step in that direction.
Jim added, “SuperCoups has been a very good business for me over the years, I would like to see the system grow, just to the west of me in Bucks County, PA there is a great opportunity for a franchisee, I could put some of my advertisers into those areas and I’m sure the franchisee would do the same to my envelopes. The growth of the SuperCoups system benefits us all. I am confident that if we all work as a team we can enhance the SuperCoups system together.”
About SuperCoups: SuperCoups, a wholly owned subsidiary of Valassis, is a co-op direct mail franchise. Since 1982, SuperCoups direct marketing solutions have delivered local coupons with super savings to consumers, helping small businesses grow while maximizing returns on their advertising investment. For more information about SuperCoups or its franchisees visit http://www.supercoups.com
About AAFD: The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. Formed in 1992, the AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation the AAFD has grown to represent more than 50,000 franchised businesses throughout the United States. The AAFD currently has members in all 50 states and represents more than 100 different franchise systems. For more information about the AAFD, visit: http://www.AAFD.org
Cross Posted at Let’s Talk Franchising
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With over 25 years of franchise, marketing, and entrepreneurial experience, and the owner of Franchise Perfection, Jim Coen, brings key skills to franchise consulting for those interested in buying a franchise business opportunity.
Jim has been a franchisee, worked for franchisors, ran a multi unit operation for a franchisee, and served as a franchise consultant matching candidates with the right franchise.
At Franchise Perfection there is no perfect franchise, but there is always a perfect match.
For over 20 years Jim worked with Super Coups. Super Coups is a MA based direct mail franchise business to business opportunity.
Prior to Super Coups Jim successfully marketed franchises in the New England area for Uniglobe Travel Northeast a travel franchise, Merry Maids a maid cleaning franchise, & Emack & Bolio an Ice Cream franchise.
Jim was the host of a popular radio show in the Boston Area called "Let's Talk Franchising" that was broadcast on AM 1060 WBIX The Boston Business Station.
Jim currently serves on the Board of Directors of the New England Franchise Association (NEFA) www.nefranchise.org
Is SuperCoups a Valpak/Money Mailer type franchise??
Yes. SuperCoups, Valpak, Money Mailer and United Coupon are all similar. They are cooperative direct mail coupon advertising franchises, where the franchisor prints, inserts, mails, and the franchisee sells the ad to the merchant in the franchisees territory.
Jim Coen
http://www.franchiseperfection.com/blog