Written on July 25, 2007 at 4:43 pm by

Qdoba Wants to Expand Despite Lack of Franchisees

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Mexican-food chain to expand in Chicago area

“We thought we had more interest from our franchisee base (in Chicago), but we didn’t,” Mr. Beisler said. “But we’re pleased with our existing
stores.”

Qdoba plans to focus on opening corporate-owned restaurants from the northern border of Cook County down to Indiana. One franchisee has purchased the right to develop Qdobas in Lake County. The company is counting on its established stores in the Indianapolis, Milwaukee and St. Louis areas to boost brand recognition in Chicago.

After seven years of same-store sales growth, Mr. Beisler said now is the time for Qdoba to aggressively expand into markets such as Chicago, Manhattan, Seattle and Minneapolis. The company currently has 375 stores in 40 states.

…

Qdoba — a made-up word that Mr. Beisler said resonated with him — serves burritos, salads, soups, nachos and tacos.

“There’s nothing really Mexican about cilantro lime rice, poblano pesto or tortilla soup,” he said. “We’re modern, nouveau Mexican.”

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Article by Ryan Knoll

Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115. Read 448 articles by
3 Comments Post a Comment
  1. Tac says:
    July 29, 2007 at 12:26 am

    A Qdoba near me just closed in a Regional after only having been open for a year and a half.

    Reply
  2. LJ says:
    July 30, 2007 at 10:18 am

    I actually ate at one of these restaurants on my way to Texas and I thought the food was great. Too bad they do not have these in the south area in Florida.

    LJ

    Reply
  3. LJ from yourfranchise.com says:
    July 30, 2007 at 10:19 am

    LJ wrote on July 30, 2007 @ 10:18 am:

    I actually ate at one of these restaurants on my way to Texas and I thought the food was great.

    Too bad they do not have these in the south area in Florida.

    LJ

    Reply

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