BOSTON — Au Bon Pain has announced the 100-percent elimination of trans fats from its menu items, and the launch of a new Web site that provides in-depth nutrition information for consumers.
The updated Web site features a “Smart Menu,” where site visitors can search for foods that fit their specific dietary needs, build an entire Au Bon Pain meal and view the nutrition information for that combination of food choices. Users simply select a nutritional requirement to search by, such as low sodium or high fiber, and choose a category of Au Bon Pain products, such as soups, sandwiches or bakery.
The Smart Menu then displays the items in the selected category sorted by the nutritional requirement that the user selected, and users can add individual menu items to their virtual plate. The Smart Menu totals up the nutritional value of the items on the plate automatically, providing nutrition information such as net calories, carbohydrates, cholesterol, fiber, protein saturated fat and sodium. The Smart Menu also displays nutritional information for each individual item, as well as a list of ingredients.
The Web site’s Cafe Menu also provides the FDA Nutrition Facts panel for each restaurant menu item.
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With over 25 years of franchise, marketing, and entrepreneurial experience, and the owner of Franchise Perfection, Jim Coen, brings key skills to franchise consulting for those interested in buying a franchise business opportunity.
Jim has been a franchisee, worked for franchisors, ran a multi unit operation for a franchisee, and served as a franchise consultant matching candidates with the right franchise.
At Franchise Perfection there is no perfect franchise, but there is always a perfect match.
For over 20 years Jim worked with Super Coups. Super Coups is a MA based direct mail franchise business to business opportunity.
Prior to Super Coups Jim successfully marketed franchises in the New England area for Uniglobe Travel Northeast a travel franchise, Merry Maids a maid cleaning franchise, & Emack & Bolio an Ice Cream franchise.
Jim was the host of a popular radio show in the Boston Area called "Let's Talk Franchising" that was broadcast on AM 1060 WBIX The Boston Business Station.
Jim currently serves on the Board of Directors of the New England Franchise Association (NEFA) www.nefranchise.org
Interesting to compare this to Wendy’s complete opposite reaction:
http://consumerist.com/consumer/menugate/wendys-sends-scary-legal-threats-over-photoshopped-menu-that-includes-calorie-info-283811.php