Professional athletes form team to buy Burger King franchises

Article by Jim Coen

With over 25 years of franchise, marketing, and entrepreneurial experience, and the owner of Franchise Perfection, Jim Coen, brings key skills to franchise consulting for those interested in buying a franchise business opportunity. Jim has been a franchisee, worked for franchisors, ran a multi unit operation for a franchisee, and served as a franchise consultant matching candidates with the right franchise. At Franchise Perfection there is no perfect franchise, but there is always a perfect match. For over 20 years Jim worked with Super Coups. Super Coups is a MA based direct mail franchise business to business opportunity. Prior to Super Coups Jim successfully marketed franchises in the New England area for Uniglobe Travel Northeast a travel franchise, Merry Maids a maid cleaning franchise, & Emack & Bolio an Ice Cream franchise. Jim was the host of a popular radio show in the Boston Area called "Let's Talk Franchising" that was broadcast on AM 1060 WBIX The Boston Business Station. Jim currently serves on the Board of Directors of the New England Franchise Association (NEFA) www.nefranchise.org Read 51 articles by Jim Coen

Accord is part of a push by the fast-food chain to raise its urban profile

Keith Reed of The Boston Globe Staff reports that Kevin Faulk, is sweating it out on the field at training camp with the rest of the New England Patriots, but that’s not the only place he’s planning on making an impact this season.

While getting ready to don the pads and helmet for another run at the Super Bowl, Faulk and four other current and former black professional athletes have pooled their money to buy 18 Burger King restaurants in Norfolk and Richmond, Va. The deal represents a new attempt by Burger King Corp., the Miami-based fast food chain, to grow its presence in urban areas. It is also an arrangement that allows Faulk, a native of Lafayette, La., to fulfill a goal of providing jobs to others whose backgrounds he can relate to.

“I watched how hard my mom and dad worked. When you’re young, you don’t realize the value and importance of hard work, but now I appreciate that,” he said. Faulk said he learned about the Burger King deal through a business associate. After looking over the details, Faulk said, he was enticed by the fact that many of the restaurants were in predominantly black neighborhoods, and that other current and former star athletes he knows — like National Football League Hall of Famer Marcus Allen and New York Giants defensive end Michael Strahan — were partners in the transaction.

A reason Burger King was eager to make the deal happen was that all four partners in the deal are black — Caron Butler of the National Basketball Association’s Washington Wizards and Donnie Edwards of football’s Kansas City Chiefs are the other two. The company wants to make inroads both in cities with high minority populations and among minority entrepreneurs, whose numbers it would like to increase among its franchisees.

In the late 1990s, Burger King attempted to address both issues through a deal with LaVan Hawkins, a black entrepreneur in Detroit who rose from being a street gang member to owning a restaurant chain that at one time included as many as 23 Burger Kings. Hawkins had a deal to open up to 200 Burger Kings in urban neighborhoods, but it quickly went sour and by 2001 the two sides were suing each other. They eventually settled, but Hawkins had bigger troubles: In 2005 he was convicted on federal perjury and wire fraud charges unrelated to his Burger King dustup.

Manny Portuondo, Burger King’s director of strategic franchising, wouldn’t comment on the Hawkins settlement or disclose how many of its 7,200 restaurants in the United States are minority-owned. But the company still needs more minority franchisees, he said.

“These communities make up more than 30 percent of the US population. There’s strong minority business growth in the US; these are demographic trends that make it a good business move for us to get these guys in,” Portuondo said. “Regardless of what may have happened with LaVan Hawkins, it’s in Burger King’s best interest to look at how to expand into the minority community, to grow our minority and diversity inclusion efforts.”

That doesn’t mean Burger King will always turn to black celebrities when looking to increase minority inclusion. The company has a minority franchisee in Boston who declined through a Burger King spokesman to be identified or interviewed for this story.

Still, pulling together wealthy athletes may have been one of the few ways to get a large deal like the one involving Faulk done, given Burger King’s stringent financial requirements on franchisees. A potential owner must have a net worth of at least $1.5 million, including a minimum of $500,000 in cash or some other liquid asset, to be considered for one restaurant.

In this case, there were 18 restaurants being sold after the franchisee who owned them decided to cash out and retire. George Miller, a former Burger King vice president, had been looking for financing to buy some restaurants, and he contacted Allen, an NFL Hall of Famer, through Miller’s investment banker brother, Ed. A few months later, the deal was done.

Miller will run the day-to-day operations of the restaurants. Faulk said he wouldn’t have time to visit them during the season, but would try to during the off-season.

Cross Posted at: Let’s Talk Franchising

Similar Posts:

Start the discussion, why not leave a comment?

Leave a Reply




RSS Discussion Forum

  • Re: margins March 7, 2010
    You seem to be assuming there are profit margins.   Why is that?   Please be aware that you need to go back in time and recalculate old numbers for current lease obligations.   FuwaFuwaUsagi […]
  • Re: Searching for insights good/bad on Blimpies? March 4, 2010
    Is this the same Paul W. Steinberg who failed to pay the taxes on his franchise operations to the extent of over $33,000 with the result that NY State had to go to the expenses of issuing a series of Tax Warrants against him.  Go to:  http://appsext8.d... […]
  • margins February 28, 2010
    I am looking at a few fast food franchises and wondering what type of profit margins I should be calculating.  Guidelines? […]
  • Re: ARE CICIS PIZZA PROFITABLE February 17, 2010
    Quote from: FuwaFuwaUsagi on February 16, 2010, 05:03:15 PMThe Pundit writes:I was browsing through old posts and came across this one.  It's a great one for all to read.My reply:Thanks for the kind words Ryan, but did you up... […]
  • Re: ARE CICIS PIZZA PROFITABLE February 16, 2010
    The Pundit writes:I was browsing through old posts and came across this one.  It's a great one for all to read.My reply:Thanks for the kind words Ryan, but did you up my karma points - NOOOO!!!!!!  Cheap &(*%$&^ - LOL!!!Once a year, whether ... […]

Blog Categories

Old Posts