A benefit mentioned on this blog before (see similar posts below and this McDonald’s post) of paying fees to a franchisor is their investment in research and development in the product or services offering. Wendy’s seems to be following McDonald’s lead in rolling out its own high-end coffee bistro called Javaccino. While McDonald’s seems to going the standalone route, Wendy’s is looking to carve out space in existing restaurants to offer gourmet coffee.
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
I think it would be hard to position Wendy’s or a little kiosk in Wendy’s as a high-end coffee destination. Maybe they should just brew a name-brand coffee on the menu.