BBB Says Wendy’s Meat Never Frozen

Gossip, Legal       |       December 16, 2008 at 5:53 pm one comment

Article by Ryan Knoll

Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-212-3423. Read 401 articles by Ryan Knoll

Burger King complained to the National Advertising Division (NAD) of the Council of the Better Business Bureau regarding “Wendy’s, Always Fresh, Never Frozen” burger claim. Long story short, Wendy’s substantiated their assertion. Fresh is possible, Burger King.

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One Comments Post a Comment
  1. Anonymous says:
    December 22, 2008 at 5:09 pm

    Customers cannot tell a difference between fresh and frozen, it’s all perception.

    Reply

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