The franchisor’s job of communicating with franchisees is not as easy as you might think. Some franchisees simply shy away from anything technology, some barely speak english, and some franchisees expect regular courtesy phone calls.
Fast Casual has an insightful article on how some brands communicate.
To communicate news and information, brands like Qdoba, FOCUS and Salad Creations use newsletters, representative committees that will communicate back to the franchisees, and technology tools such as intranets, online videos, webinars (voice-over presentations viewed from the franchisees’ computer)
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Ryan is an attorney and valuation specialist residing in Chicago. He chronicles his thoughts and research on FranchisePundit.com. You may reach him by email ryanknoll@gmail.com or mobile telephone 312-715-8115.
If you can’t look up information on an intranet then you should be franchisee, sorry!
Good and open communication between the franchisor and the franchisees is essential to strengthen the business for it is through communication that issues or conflicts are resolved, strategies are further honed and everything necessary is given attention. Thus, communication and good franchisor-franchisee relationship are also great factors in making the business achieve profitability and success.