Burger King franchisees are suing their franchisor over being forced to price the double cheeseburger at maximum of $1. Franchisees’ problem is that it costs more than $1 to make and sell. I’m sure Burger King corporate response to the loss argument is that the total average sale involving the $1 double cheeseburger turns a profit, because on average people also buy at least a drink and fries.

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