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Search Results for: cheeburger

Comparing Royalties and Franchise Fees of the Better Burger Concepts

Concept Royalty Royalty Total Advertising/Marketing Fee The Counter $50,000 6% 2% Mooyah $30,000 Five Guys $30,000 6% 3% Smashburger $25,000 6% 4-7% Fatburger $65,000 6% 1.75% Cheeburger $22,000 – $35,000 5% 1% I’m not suggesting you pick a concept with the lowest fees, but what you receive in exchange for your royalty is important – brand recognition, supply chain discounts, location assistance, quality control of brand, human support, menu development, marketing assistance.

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Restaurant Franchise Profitability

BlueMauMau recently had an article about the increase in “better burger” franchises.  I too have seen in the past two years an increase in the high-end burger space from both independent stores like The Daily Grind in Port Orange, FL (great store-baked buns) and franchises like Cheeburger Cheeburger and Five Guys.  I recently performed a valuation on a group of high-end burger franchises for a client and I walked away with mixed feelings.  The key driver of profitability was the lease costs, and the key driver for sales was location.  The basic formula for a decent ROIC (return on invested capital) was convenient, high traffic location with a rent at or below 6% of gross sales.  This ends up being the simple formula for most restaurants.   Your restaurant’s cost targets should be: Prime Costs (Food and Labor) a combined 60% (about 30% each depending on type of restaurant), rent below 6% of gross sales, interest costs below 1.2%, owner’s net profit at least 10%, which leaves about 22% of your gross sales left for overhead, maintenance, royalty payments, advertising, and other costs. As you can see, an 8% royalty and advertising costs for a franchise cost takes a big chuck out your remaining 22% budget.The HARDEST part of predicting a restaurant franchise’s success is forecasting sales.   Forecasting sales requires an analysis and comparison of other local restaurants, proximities (closeness to road, attractions, anchor stores, etc.), parking/drive thru, local demographics, competition, signage, brand awareness, and many other details.  If your sales projections cannot confidently support sales at least 20% more than your break-even point, don’t do they deal.

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Transfer fee benchmarks

So, you bought a franchise and it’s been successful for a few years and now you want to sell it.  The franchisor reserves some influence and financial discouragement.  The two biggest considerations given to the franchisor are: Right of first refusal – the franchisor can match your highest legitimate offer and buy your franchise Transfer fee – a fee you must pay to the franchisor for the privilege of transferring your licensing rights and obligations to another party Sample Transfer fees: FOOD: Pizza Factory: $12,000 Quizno’s: $5,000 Dominic’s of New York: $1,000 + 6% of sales price Submarina: $1,000 Cheeburger Cheeburger: $12,250 Pizza Patron: $5,000 The Dugout: $5,000 Arby’s: $13,500 Doc Green’s Gourmet Salad: negotiated at time of sale Jerq’zine:  $10,000 Original Hamburger Stand: $250 Sub Station II: $5,000 Steak-Out: $18,750 Fazoli’s: Reaonable attorney, accounting, training and other related costs OTHER: Bartercard: 10% of sales price Herman’s World of Sports: $12,500 Sears Carpet and Upholstery: $3,000 – $6,000 (depends on market size) Stone Mountain Carpet Mill Outlet: $2,500 Screenz:  $5,000 Tax Centers of America: $1,000 Sports Clips: $25,000 Fantastic Sams: $20,000 or 10% of sales price (whichever is greater) Hair Cuttery: $5,000 ($0 if franchisee for 5+ years) Fastframe: 5-10% of purchase price  

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Franchisor Mentions

VERY OUT OF DATE.  Do a search instead.  This was manually updated March 21, 2006 Companies Mentioned in Posts (likely incomplete):Automotive 1-800 RADIATORS Oil Butler Lube N’ Go On-Site-Lube Business & Home Services 1-800-WATER-DAMAGE Bartercard Garagetek Help-U-Sell Home Instead Homewatch Caregivers My Girl Friday PropertyGuys.com Sears Carpet & Upholstery Tax Centers of America Cleaning & Maintenance none Computer & Internet (some are listed in “Retail”) Screenz Food and Restaurant Arby’s Auntie Anne’s Blimpies Cheeburger Cheeburger Chipotle Dippin’ Dots Dream Dinners Doc Green’s Gourmet Salad Dominic’s of New York The Dugout Durango Grill Fazoli’s Fire of Brazil Fogo de Chao Goldstar Chili Jamba Juice Jerq’zine Krispy Kream Lenny’s Sub Shops Mauwi Wauwi Original Hamburger Stand Panaderia Taza Papa John’s Pizza Factory Pizza Patron Pretzel Time Quiznos Red Rock Chili San Francisco Soup Co Shane’s Rib Shack Skyline Chili Smoothie King Smotthie Planet Soup Nazi Steak-out Subway Submarina Sub Station II Super Suppers The Soup Box Supercuts Suzanne’s Kitchen We’re Rolling Pretzel Company Wetzel’s Pretzels Z Pizza Zoup! Fresh Soup Co (List all sub franchises) Health & Fitness Curves Liberty Fitness Home Building & Repair Services See “Business and Home Services” above Personnel & Staffing none Pet Retail and Services Camp Bow Wow Doody Calls The Pet Pantry Wag My Tail Interquest Detection Canines Pets Are Inn Retail Franchises Ace Hardware AuctionDrop Battery Plus Best Cuts GNC Educational Outfitters Fantastic Sams Fastframe Foot Solutions Friendly Computers Geeks on Call GNC Hair Cuttery Herman’s World of Sports Imagine This Sold Orbit Drop Play It Again Sports QuikDrop Roosters Men’s Grooming Centers Screenz Snips Its Sports Clips Stone Mountain Carpet Mill Tom’s Foods We the People Categories: eBay drop offs (generally) Hair Travel & Hotel none Industry Lists & Research 2004 Same Store Sales Growth of QSRs (quick service restaurants) Royalty and Advertising …

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