Al Yeganeh, the Soup Nazi character from the Seinfeld T.V show is franchising his soup restuarant. They’ve signed 123 deals so far, and they’re aiming for over 1,000 units.Â The franchise fee is reported to be $30,000 with royalty and advertising fees totalling 6%.
Special kiosks sold by the company and storefront locations will bear Yeganeh’s “The Original Soup Man” logo with his photo. For $10, customers will get eight ounces of soup _ from seafood bisque and chili to cold and exotic soups _ plus bread, a beverage, fresh fruit and a small chocolate.
Can this work? I’ve seen a few soup focused franchises coming online lately (Zoup,San Francisco Soup Co.), but I’m skeptical of this small-scale soup franchise. They are making the soup in New Jersey where it will be frozen and shipping to franchisees. I’d feel much more comfortable franchising a nice soup and sandwich cafe, or sandwich cafe known for their soups like Panera Bread, Pickerman’s Soup & Sandwich Shop, Obee’s Soup Salad Subs, or Schlotzky’s.
Strangely, as Professor Bainbridge points out, franchisees are prohibited to use the words “Soup Nazi” or “Seinfeld”.
I wouldn’t buy it!